Hey Brian!

What is your Unique Selling (Marketing) Advantage?
 

Chances are you heard about the term “Unique Selling Advantage” before. It’s that one thing that makes you different; that special something that sets you apart from your competition. As an entrepreneur, as a DJ, lighting designer or bar owner, you are always looking and learning about new ways to increase your business and revenues. To me, a Unique Selling Advantage is more about how you market yourself rather than selling. So, for this article, I’ll be talking about your Unique Marketing Advantage!

If you’ve every been to an ADJ party, chances are you know who Sparky B is! You know…the 6-foot 6-inch, larger than life guy with crazy glasses and one of a kind jackets that hosts all of our ADJ parties! Sparky B is the ultimate party starter. His stage presence and emcee skills can get any crowd on their feet to have a good time, including hard to impress DJs who host parities for a living. Of course, Sparky B is also a DJ. He’ll DJ clubs, weddings and even corporate events. But, Sparky’s unique marketing advantage is emceeing for large crowds. That’s how he has been able to get on stage in front of thousands at the House of Blues and at Universities nationwide. “I love to DJ and play party music, but, I know my strength is in my emcee and party rocking skills,” says, Sparky B (aka Chris Biller). “There’s nothing like exciting a crowd on the mic and getting them into a frenzy with a lot of fun swag!”

Los Angeles based DJ Johnny Aftershock, who’s been in the game since the mid 80’s, has entertained at everything from nightclubs, sweet 16’s, corporate events and weddings. However, with a deep understanding of 80’s tunes, Johnny prefers to make his unique marketing advantage as the ultimate 80’s music and video DJ. Clients book Johnny for 80’s themed birthday parties, club nights, school reunions and even 80’s themed weddings. “I have the most fun playing music from the 80’s genre,” admits Johnny. “Marketing myself as an 80’s DJ has opened up doors and got me gigs I wouldn’t have gotten without marketing myself as an 80’s music specialist. My clients love to see the old videos that they used to see on MTV.”

Another example of a unique marketing advantage comes from Arnoldo Offermann. This Lakeland, Florida DJ will rock any event as A Premier Entertainment. However, Arnoldo really wanted to hit the high school market with big light shows, the latest top 40 music and themed props, so he created 4 Schools Only, a division of A Premier Entertainment. “By creating 4 Schools Only it showed school faculty that I was a professional at school events,” claims Offermann. “I’m able to charge a premium by doing lunch time jams before the prom, then put together a large production filled with lasers, club lighting and the latest tunes. It makes the students feel special, and brings me back to the school year after year!”

So, what’s your unique marketing advantage? If you don’t have one, start brainstorming. Bounce ideas off your friends and family. Play to your strengths and knowledge. What are you best at? Are you the ultimate bar/bat mitzvah host? Do you find success at children’s parties? Or, are you the ultimate club mixer? Whatever it is, when you start promoting your ultimate marketing advantage, you’ll see your business increase and you’ll have a ton of fun doing it!

Wishing you all the best!

If you’d like to share your thoughts with me about my article, you can e-mail me at: marketing@americandj.com

Brian Dowdle is the Marketing Director of ADJ USA